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Showing posts with label IMATS Toronto. Show all posts
Showing posts with label IMATS Toronto. Show all posts
The Filipina crew: Me with Arianne (The Glitter Geek) and Michelle (Lipstick Rules)


UPDATE: Forgot to mention a THANK YOU to Arianne for the ride!

IMATS is like Christmas to me; I wait in anticipation all year for this one day! As soon as I strolled in with fellow beauty bloggers, Arianne and Michelle, I was giddy and instantly felt an exciting vibe in the air. Besides the makeup, makeup shows are always one big makeup reunion.


The Face atelier booth was our first stop. I was so happy to see my girl, Eunique, working and manning the swarm of girls. 


I think pretty much everyone I know went home with some Face atelier products. I wish I had bought more because the discounts were awesome but I mustered up the willpower to stick with my list!

L-R Top: Face atelier Ultra Foundation Pro, Embryolisse 24 Hour Miracle Cream, Kett Sett Powder, Stila Custom Blush 
L-R Bottom: yaby Cosmetics Liquid Foundation, mascara wands (Alcone)

I always love seeing what other beauty junkies buy. I think it says a lot about your personality. In my case, my makeup haul looks kind of boring! I'm all about giving good skin - that's my excuse and I'm sticking to it. I pretty much bought products that were for my kit with the exception of the Stila Custom Blush (stay tuned for review). The idea of a candy pink blush adjusting to my skin tone intrigued me, but mainly the colour just caught my eye and is a shade I don't have in my kit. I wasn't planning to purchase anymore foundations, but when Liz Yu, creator of yaby, described the finish as "like a baby's soft skin" I couldn't resist! Plus, these tubes were only $8! Stay tuned for my review!

Michelle and Arianne were a hoot to shop with! Check out some fun pictures from the event and all the awesome people I ran into. I didn't have a lot of time to really take advantage of the two days so there were a lot of people I didn't meet and workshops and seminars I didn't have a chance to attend but there's always next year!

Hilarious Arianne going gaga over the OCC Lip Tars "It almost covers my whole hand!" LOL

The beautiful ladies from CoverFX: Melissa, Wanda and Katherine

Michelle and Arianne going swatch crazy at NYX

Lovely Naomi from StylEyes with her fabulous friends!

Ran into YouTube makeup guru, Koren from EnkoreMakeup! He stopped me because we have the same flashing wheels on our Zuca :)

Click here to view more photos. 

Overall, I had a great time hanging with other beauty bloggers and shopping the booths. The Toronto Congress Center was a great venue, although I don't think it was any bigger than last year at The Exhibition Place. As for location, I hope that IMATS next year will be downtown. Mississauga is just not central enough and isn't easily accessible by transit. On the upside, a shuttle bus was provided which I'm sure helped but I don't know how frequent it was. 

This year, waiting to pay for products was painful. The lineups at some booths were ridiculously long which deterred me from wanting to buy products. I know having a designated line for paying is meant to be efficient and keep order but at the same time it just wasn't. Then again, this year seemed much busier and that is a good thing. There was a few complaints from some bloggers about IMATS feeling "small" and the truth is that Toronto is on a smaller scale compared to other cities. This is only IMATS' second year in Toronto. I felt this year was better than the last and I'm sure it will get better every year. It makes sense to start out small and test out the waters so to speak. It's obvious a lot of money and time goes into a convention like this so everyone involved has to be confident that it will be worth it. This year new brands were added like M.A.C. and Stila, which is a good sign that more brands will jump on board the more exposure IMATS receives in Toronto. There is definitely a market for IMATS in Toronto thanks to our growing makeup artist and beauty blogging community! 

Thank you to the creators of IMATS for an amazing event! I'm already looking forward to next year's!  I had a great time shopping, seeing old friends and making some new ones. Oh, and if I can make one request on a must-have keynote speaker for next year, it would be the talented celebrity artist, Andrea Claire!

Some fab ladies I ran into and some I missed - be sure to check out their recap of IMATS!

Rasilla from In a Nutshell

My apologies if I missed anyone! What was your favourite or not-so-favourite part of IMATS? What must-have products did you stock up on?



This is one makeup event I look forward to all year! It's hard to believe that one year has gone by already. In case you aren't hanging with the cool kids, makeup's biggest event is almost here! The International Makeup Show (IMATS) will be coming to Toronto on November 6 and 7. It's a must-attend event for industry professionals but definitely welcomes anyone who LOVES makeup!

Besides the copious amounts of makeup and makeup accessories that will be available, I love going and meeting up with my fellow beauty lovers. Be on the lookout for a group of us Toronto Beauty Bloggers (TBB) perusing the booths and shopping (check the TBB blog to see when meet-up times and locations are)! You will also have access to many top industry experts that you can meet and chat with as well as seminars and workshops. 

I had a Twitter convo with makeup artist, Naomi from StylEyes, about how I decide what products to stock in my kit. I usually buy products only when I'm low or if it's something I don't have and absolutely need/want. I definitely depend on makeup artist reviews before making a purchase. With an event like IMATS, there is a temptation to go a little crazy so my advice is to make a list and stick with it. And if you're shopping with a group of friends like I will be, try not to get swayed into buying products you don't need. Here is what I'll be stocking up on:
Face atelier Ultra Foundation Pro ($32 CAD): This is the one foundation line I use on my clients 98% of the time. I always have brides coming back and asking me what foundation I used on their wedding day. What my clients love? Flawless, luminous coverage without the heavy feel. Click here to see my reviews of Face atelier Cosmetics.  


Embroylisse 24 Hour Miracle Cream ($25 USD): You'll see this dream cream in most makeup artist's kits. Love this stuff and so do my clients! I need an extra one to use on myself! I've been using this lately now that the weather is getting drier. Click here to see my reviews of Embroylisse.


CoverFX Conceal FX ($27 CAD): I only have one shade but want to collect the rest for my kit! Gives full coverage, HD ready, and covers all your imperfections. Plus, it's water-resistant and fits easily into any kit or makeup bag. Click here to see my review of CoverFX Conceal FX.


Kett Sett Powder ($22 USD): What setting powder to use was also a topic that came up on Twitter. Kett Sett Powder has been on my wish list for so long and yet it has never landed in my kit. I've been using my trusted M.A.C. Blot Powders over the years but one of my shades was swiped over the summer during a wedding gig. Accident of course! Good excuse to pick this one up.

Also on the list are disposable mascara wands and maybe one or two brushes (my brush collection is pretty stocked though). Have you tried any of these products? What will you be picking up at IMATS? 

I look forward to seeing familiar faces and meeting new ones! Stay tuned for my highlights of this year's IMATS! To read past highlights of Toronto IMATS click here.

For more information on location, dates, tickets and keynote speakers visit www.imatsshow.com/toronto/toronto_index.php.

One of the great things of being a part of a makeup artist community and attending events for makeup artists is meeting and learning about other brands. I had learned of yaby cosmetics a few years ago from other makeup artists in the industry. When I realized that Toronto makeup artist, Liz Yu, was the genius behind the brand I knew I just had to meet her.

Well, it took us almost 3 years to officially meet in person! I had the awesome pleasure of finally meeting Liz at Toronto IMATS this year. With all the success she's had with yaby cosmetics and as an artist, her sweet and absolutely down-to-earth personality was refreshing!

The concept behind yaby and the reason the line is so popular are for the customizable and compact palettes. Liz was searching for solutions to condensing her growing kit and decided if you can't find it make it yourself! These handy palettes not only save on space, but the planet as well. Every shade comes in a refillable pan!

A swatching frenzy began when I visited the yaby booth at IMATS. The range of colours were just beautiful and highly pigmented. The top swatches are of a bronzer and some blushes. I fell in love with the bronzer - the colour was so rich and deep. My other faves were the pearl paint shadows (swatch below)! The texture felt like a cream but had a powder finish. The shadows are also saturated with colour so what you see is what you get - very important when working with photography or video.

The palettes come in a range so you can customize to your needs. One palette can hold up to 40 eye shadows - a makeup artist's dream! Sigh...if I ever get back into makeup full-time I will definitely be snatching up a few palettes!

yaby, created for the makeup artist but is perfect for makeup junkies who have a love for makeup and are tired of overflowing makeup bags! Thank you to Liz for stopping to chat with Makeup Junkie!

For more information on the products and pricing, visit www.yabycosmetics.com.

Have you tried yaby cosmetics? Makeup Junkie wants to know!

For more coverage on IMATS, click here.

Makeup lovers crowding around brushes and makeup accessories

Yes, IMATS (International Makeup Artists Trade Show) has come and gone in Toronto and my post is over a week late. Better late than never?

I miss doing makeup. I miss the smiles and the happiness my beautiful clients would exude after I was finished their makeup. Life has a funny way of working, but I believe everything happens for a reason.

IMATS was an event I definitely could not miss. Being amongst makeup artists and some of my favourite beauty brands was exactly what I needed. As soon as I entered the building, I was hit with a buzz of creativity, excitement, and community. It was like I was seeing an old friend again. We picked up exactly where we left off.

Highlights:

Messy me with cutie Hung Vanngo

One of my main reasons for going to IMATS was to meet celebrity makeup artist, Hung Vanngo, who I've admired for many years. We sent each other random emails here and there, but had never officially met. He was exactly how I thought he would be; super sweet, gracious, and utterly adorable!

Makeup gurus Jackie Shawn and Hung Vanngo

To top off the night, celebrity makeup artist, Jackie Shawn, was sitting right beside Hung! I totally scored. Seriously, I get more excited meeting makeup artists than I do Hollywood celebrities! Jackie was so down-to-earth, super bubbly, and had amazing skin!

Yay! Self-shot with Jackie!

I'm a year late, but I've finally joined the Twi-hards as lame as that sounds. It was just a few weeks ago that I decided to see what all the fuss was about - Robert Pattinson. I'm not normally into extremely pale, blood-sucking men, but his mysteriously enticing character, Edward Cullen, made me want to give up my soul if only for just a moment.

Robert Pattinson as Edward Cullen

Meeting Norma Hill-Patton, makeup department head for New Moon, for some reason made me a nervous, blubbering fool! Maybe it had something to do with her touching the face of a certain dreamy pale face. Yes, she would be the closest I would ever get to touching Robert Pattinson. Thankfully, she politely looked past my stuttering and blabbering and smiled for the photo anyways.

Nervous me with New Moon makeup artist, Norma Hill-Patton

There were mixed reviews of IMATS with some feeling more underwhelmed than anything else. Many expressed that IMATS seemed smaller compared to last year's Canadian Makeup Show and not enough vendors were present. Despite these details, I felt renewed and energized again. As much as I love makeup, this year's IMATS was more about reconnecting with old friends and meeting new ones.

The fabulous Debbie Bondar, founder and CEO of FACE atelier Cosmetics

Me (excuse the messy hair) with yaby Cosmetics owner and makeup artist, Liz Yu

Cityline's Derek Selby and makeup artist and International Communications Director, Wanda Longo both for Cover FX

Left, Monica, founder of BeautyParler.ca and Cover FX PR rep, Melissa

Old makeup artist friend, Lucien, from my Red Earth days

Stay tuned for my in-depth makeup reviews from yaby, Eve Pearl, Cover FX and many more (not to mention my makeup haul)! Read more about Toronto IMATS from around the blogosphere!

www.beautyparler.ca
www.lipstickrules.com
www.facesbyfarah.blogspot.com
www.anjalihanda.blogspot.com
www.jessicajeanmyers.blogspot.com


Makeup pros and lovers will have the chance to attend Toronto's first ever International Makeup Artist Trade Show (IMATS) this weekend November 21-22. The makeup event of the year will be full of industry pros, resources, classes, and lets not forget...MAKEUP!

You can be sure Makeup Junkie will be there giving you the 411. If you'll be attending the show this weekend, Makeup Junkie highly recommends the following:
  • Alcone: Loved by many in the industry, Alcone is a makeup artist one-stop-shop. What we love: Alcone Non-Latex Sponges and Alcone Makeup Remover Cloths.
  • Beauty So Clean: Makeup and hygiene go hand in hand. We've tested this spray on our powders and lipsticks and we are loving the results so far. Looking forward to learning more about this brand.
  • Cover FX: If you have problematic skin, Cover FX is the brand to turn to. Amazing coverage, doesn't clog pores, and offers a wide range of colours.
  • Crown Brush: Makeup Junkie discovered this line of brushes at last years Canadian Makeup Show and we fell in love! You'll find every brush you can think of at unbelievably affordable prices!
  • Eve Pearl: We'll be honest, Eve Pearl Cosmetics doesn't really appeal to us. But we sure love the makeup artistry genius of Eve Pearl!
  • FACE atelier Cosmetics: If you've been a reader of this site for a while then you know Makeup Junkie is a huge fan of Canadian brand FACE atelier Ultra Foundation! Not to mention, CEO and founder, Debbie Bondar, is a super sweetheart!
  • Make Up For Ever: Need we say more? Backstage members will receive 40% products!
  • Obsessive Compulsive Cosmetics: We are dieing to get our hands on OCC's Lip Tars!
  • yaby cosmetics: Makeup Junkie actually hasn't tried any products from Canadian line yaby, but we've heard rave reviews from makeup artists all over!
Must-See Key Note Speakers:
Hung Vanngo, Saturday, Nov. 21 4-5 pm Main Stage: We've had a little crush on Hung for quite some time (click here to read why). This Canadian celebrity makeup artist is now based in NY and his work has graced the covers of Allure, Glamour, GQ, Harper's Bazaar, InStyle, Interview and most recently i-D Magazine!




Make Up For Ever presents Kevin-James Bennett, Saturday, Nov. 21 12:30-1:30, Main Stage: Durable Beauty - Creating Looks That Last.









Norma Hill-Patton, Sunday, Nov. 22 10:30-11:30, Main Stage: Twilight fans will be running to the stage to hear her experience as makeup department head for The Twilight Saga: New Moon (opens tonight at midnight!).








Details:

Where: Heritage Court inside the Direct Energy Centre, located at 100 Princes’ Blvd.
When: November 21 and November 22
Time: Saturday, 8:30-5 pm, Sunday, 10-5 pm
Ticket Information

www.imatsshow.com